Notes on what’s next. Insights on SEO, AEO and agentic search
Practical thinking on SEO, AI answers, and how businesses get discovered.
- Ideas
- Strategy
- Discovery
-
Featured / AEOHow AI Answer Engines Decide Who to Cite
Parse, trust, pick: the three-stage pipeline behind AI citations, and a one-hour audit that shows exactly where you stand today.
Keep exploring.
Put the thinking to work.
A practical strategy starts with your business.



